EFEKTIFITAS IDENTIFIKASI SEGMEN DAN TARGET PASAR DALAM STRATEGI PEMASARAN

Abstract

Target market identification is the first step needed in planning and developing marketing strategies. In a situation where consumers face many choices, the success of product marketing will be largely determined by the suitability of the product to the needs of consumers in certain segments. To see an effective marketing strategy, is through the stability of the level of sales and if it can increase each month based on the quantity / quality of products that can be produced by the company. Strategic creativity is important to be connected with the level of innovation in order to bring about the determination of strategies that can optimize the creativity of the imagination of the strategy concept to the stage or conditions of implementing the strategy program. The first thing that can be done is to develop a strategy, namely segmentation (segmenting), target (targeting), and position (positioning). SWOT analysis (strengths, weaknesses, opportunities, threats) can also support business people to assess the business strategies that need to be implemented. SWOT analysis, which is the systematic introduction of various factors to determine marketing strategies. This analysis is based on logic that can optimize strengths and potential (opportunities), but at the same time can reduce weaknesses and risks (threats).

Keywords : Market Identification, Strategy, Marketing