Agrotechbiz : Jurnal Ilmiah Pertanian https://ejournal.upm.ac.id/index.php/agrotechbiz <p>Agrotechbiz merupakan jurnal ilmiah pertanian khususnya di bidang Agroteknologi dan Agribisnis yang diterbitkan oleh Fakultas Pertanian. Agrotechbiz diterbitkan berkala setiap enam bulan, yaitu bulan Januari dan Juli. Agrotechbiz memuat artikel ilmiah hasil penelitian dan/atau kajian analitis-kritis yang berisikan pokok bahasan, baik yang terkait dengan aspek pengembangan, kerangka teoritis, implementasi, maupun kemungkinan pengembangan pertanian dalam cakupan Ilmu Tanaman secara keseluruhan. Sebagai media nasional, Agrotechbiz diharapkan mampu mengakomodir kebutuhan akan sebuah media untuk menyebarluaskan informasi dan perkembangan terbaru bagi para peneliti dan praktisi Ilmu Tanaman di Indonesia.</p> Universitas Panca Marga Probolinggo en-US Agrotechbiz : Jurnal Ilmiah Pertanian 2355-195X Pengaruh Penggunaan Faktor-Faktor Produksi Terhadap Produksi Usahatani Apel https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1933 <p><em>Agriculture can be interpreted as an asset by carrying out organizational or management activities and agricultural activities. Agricultural activities also regulate agricultural production facilities and technology in businesses related to agriculture. Likewise, farming refers to commercial or business activities that involve managing land, plants, animals. , or other agricultural resources with the aim of producing agricultural products for sale and purchase. This includes various activities such as protection, maintenance, harvesting, and marketing of agricultural products. The aim of this research is to analyze production costs in apple farming and to analyze the influence of factors production for apple farming, in this research using the R/C Ratio analysis method and for production factors using multiple linear regression (Cobb-Douglas) with the SPSS application.</em> <em>The determination uses a simple random sampling method, which involves taking samples randomly from the entire population with the same probability for each individual. The number of farmers we can take is 33 farmers. The results of this research are analysis of farming income by calculating the R/C ratio of 2.333. So, every additional Rp. 1 will increase revenue by Rp. 2,333,-. The factor that influences apple farming is land area because the significant value is less than 0.5. Farmers' suggestions are expected to further optimize the costs incurred in the use of production factors so that there is no waste of costs</em><strong><em>.</em></strong></p> <p><strong><em>Keywords: </em></strong><em>agriculture, farming, costs, apples, production factors.</em></p> Mufidatul Karimah Novi Itsna Hidayati ##submission.copyrightStatement## 2024-06-28 2024-06-28 12 1 1 8 10.51747/agrotechbiz.v12i1.1933 Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Pembelian Pada PT Samawa Property Group Kabupaten Probolinggo https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1943 <p><em>The purpose of this study was to determine the effect of product </em><em>quality</em><em> and service quality on housing purchase decisions at PT. Samawa Property Probolinggo.&nbsp; The population used from the results of this study are consumers who have bought a house at</em> <em>PT. </em><em>Samawa Property Kabupaten </em><em>Probolinggo</em> <em>, who is locat</em><em>ed Karanggeger</em><em> totaling 52 people. The sampling technique has been carried out using saturated samples. The method of data analysis in this study uses descriptive analysis with a quantitative approach. The results of this study indicate that: (1) The test results show that product </em><em>quality</em><em> has a positive and significant effect on purchasing decision making at PT. Samawa Property Kabupaten Probolinggo; (2) service quality has a positive and significant effect on purchasing decision making at PT. Samawa Property Kabupaten Probolinggo; (3) product </em><em>quality</em><em> and service quality have a simultaneous effect on purchasing decision making at PT. Samawa Property Kabupaten Probolinggo; (4) product </em><em>quality</em><em> has a dominant effect on purchasing decision making at PT. Samawa Property Kabupaten Probolinggo</em></p> Trivosa Aprilia Novadiani Haidiputri Novita Lidyana Rr. Setyani Hidayati ##submission.copyrightStatement## 2024-06-06 2024-06-06 12 1 9 17 10.51747/agrotechbiz.v12i1.1943 Efek Perendaman Benih Dengan Berbagai Media Tanam Pada Pertumbuhan Bibit Sengon https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1958 <p><em>Sengon plants today are often found in rural areas. With a fairly short harvest period, but the harvest is quite a lot. Often processed into raw materials for furniture and other home needs. This research was tried in the 4th to 7th month of 2022 located in Krajan Village, Dringu District, Probolinggo Regency. This study chose RAK as the method. The factors used are two, namely the 1st factor (4 levels) and the 2nd factor (3 levels). This studies intends to: 1) Recognize the consequences of the type of seed irrigation device on the development of sengon seeds. 2) Recognize the consequences of sowing media arrangement on the development of sengon seeds. 3) Recognize the relationship between the consequences the kind of seed irrigation media &amp; the arrangement of sowing media in the growth of sengon seeds.</em></p> Mochammad Suud Mimik Umi Zuhroh Ummi Kulsum ##submission.copyrightStatement## 2024-06-11 2024-06-11 12 1 18 22 10.51747/agrotechbiz.v12i1.1958 Perencanaan Strategis Dalam Perspektif Pelayanan Publik: Sebuah Tinjauan Literatur https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1925 <p>Tujuan&nbsp;penelitian&nbsp;ini&nbsp;adalah&nbsp;untuk&nbsp;mengetahui&nbsp;perencanaan strategis&nbsp;dalam&nbsp;perspektif&nbsp;Pelayanan&nbsp;Publik.&nbsp;Penelitian&nbsp;ini&nbsp;menggunakan&nbsp;jenis&nbsp;penelitian&nbsp;kualitatif&nbsp;dengan&nbsp;pendekatan&nbsp;deskriptif.&nbsp;Jenis&nbsp;data&nbsp;yang&nbsp;digunakan&nbsp;dalam&nbsp;penelitian&nbsp;ini&nbsp;adalah&nbsp;data&nbsp;sekunder.&nbsp;Analisis&nbsp;penelitian&nbsp;&nbsp;menggunakan&nbsp;metode&nbsp;kualitatif&nbsp;yang&nbsp;diawali&nbsp;dari&nbsp;perencanaan strategi&nbsp;pelayanan&nbsp;publik&nbsp;menurut&nbsp;berbagai&nbsp;ahli,&nbsp;kemudian analisis dilanjutkan dengan menganalisis perencanaan kualitas pelayanan dan perencanaan strategis dalam perspektif pelayanan publik. Berdasarkan hasil analisis penelitian, maka dapat&nbsp;disimpulkan&nbsp;bahwa&nbsp;perencanaan stategis&nbsp;berdasarkan&nbsp;perspektif&nbsp;pelayanan&nbsp;publik&nbsp;harus&nbsp;memenuhi&nbsp;empat&nbsp;unsur&nbsp;utama,&nbsp;yaitu&nbsp;1)&nbsp;Akuntabilitas;&nbsp;adanya&nbsp;kewajiban&nbsp;bagi&nbsp;aparatur&nbsp;pemerintah&nbsp;untuk&nbsp;bertindak&nbsp;selaku&nbsp;penanggungjawab&nbsp;dan&nbsp;penanggung&nbsp;gugat&nbsp;atas&nbsp;segala&nbsp;tindakan&nbsp;dan&nbsp;kebijakan&nbsp;yang&nbsp;ditetapkannya;&nbsp;2)&nbsp;Transparansi:&nbsp;kepemerintahan&nbsp;yang&nbsp;baik&nbsp;akan&nbsp;bersifat&nbsp;transparan&nbsp;terhadap rakyatnya, baik ditingkat pusat maupun daerah; dan 3) Keterbukaan: menghendaki&nbsp;terbukanya kesempatan bagi rakyat untuk mengajukan tanggapan dan kritik terhadap pemerintah&nbsp;yang&nbsp;dinilainya&nbsp;tidak&nbsp;transparan.&nbsp;Aturan&nbsp;hukum;&nbsp;kepemerintahan&nbsp;yang&nbsp;baik&nbsp;mempunyai&nbsp;karakteristik berupa jaminan kepastian hukum dan rasa keadilan masyarakat terhadap setiap&nbsp;kebijakan&nbsp;publik yang ditempuh</p> Nurman Riyadi Jenisusyanti . Mutimmah Rustianawati ##submission.copyrightStatement## 2024-06-19 2024-06-19 12 1 23 38 10.51747/agrotechbiz.v12i1.1925 MANAGEMEN PROSES BISNIS : TRANSFORMASI DIGITALISASI PEMASARAN BAGI PARA PELAKU USAHA UMKM https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1926 <p>Bisnis Konvensional merupakan bisnis yang dijalankan secara manual dimana semua proses bisnisnya masih dilakukan secara offline. Manajemen Proses Bisnis adalah sebuah ilustrasi bagi para pelaku usaha yaitu pihak-pihak yang saling berinteraksi untuk mengatur bisnis yang dijelaskan secara tertentu. Proses Bisnis adalah kumpulan projek saling terhubung untuk mencapai hasil yang maksimal.Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi literatur yang mengkaji manajemen proses bisnis pada aspek pemasaran bagi para pelaku UMKM. Tujuan dari penelitian ini adalah utuk menganalisis penerapan transformasi digital pada bisnis di sektor UMKM. Hasil dari penelitian ini, efektifitas proses bisnis dari model pemasaran konvensional yang bertransformasi dengan menggunakan aktivitas pemasaran digital diharapkan dapat meningkatkan daya saing, membuka peluang baru, dan mencapai pertumbuhan yang berkelanjutan dalam era digital.</p> Abdul Halim Jenisusyanti . Dyah Ayu Perwitasari ##submission.copyrightStatement## 2024-06-19 2024-06-19 12 1 39 47 10.51747/agrotechbiz.v12i1.1926 ANALISIS ALIRAN RANTAI PASOK JAMUR TIRAM DI SG’S MUSHROOM DESA SUMBERGONDO KACAMATAN BUMIAJI BATU JAWA TIMUR https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1979 <p>Supply chain management is the activity of processing raw materials into goods in process or semi-finished goods and finished goods then sending these products to consumers through the distribution system. The supply chain itself is a complex network consisting of complex suppliers, producers, distributors, retailers and consumers. This research took place at SG'S Mushroom which is located at Sumbergondo sub-district. Bumiaji, Batu City. The aim of this research is to determine the flow and mechanism of the supply chain at SG'S Mushroom so that it can be used as input in determining the appropriate supply chain channels and mechanisms for SG'S Mushroom. The data used is primary data and secondary data and analyzed using qualitative descriptive analysis. The conclusion of this research is that the supply chain flow at SG'S Mushroom consists of the flow of goods, the flow of money and the flow of information which are interconnected. The supply chain mechanism at SG'S Mushroom consists of suppliers, manufacturers, distributors, retailers and consumers. Suppliers at SG'S Mushroom consist of sengon powder suppliers, lime suppliers, rice bran suppliers, plastic suppliers, seed suppliers, and ring and cap suppliers. The manufacturer at SG'S Mushroom is SG'S Mushroom itself. Distributors at SG'S Mushroom consist of collector distributors and CV Arjuna partner distributors. Retailers at SG'S Mushroom consist of ratailer melijo and shop retailers get oyster mushrooms from distributors and souvenir shop retailers get oyster mushrooms from partner distributor CV Arjuna. Lastly is the final consumer, SG'S final consumer gets oyster mushrooms that have been processed or raw. If oyster mushrooms have been processed, consumers get them from gift shops. If oyster mushrooms are still raw, consumers can get them from melijo retailers and stall retailers or get them directly from SG'S Mushroom.</p> <p>&nbsp;</p> <p>Keywords: Supply Chain Flow, Oyster Mushroom</p> <p>&nbsp;</p> Febri Wicaksono Dewi Anggun Oktaviani ##submission.copyrightStatement## 2024-06-27 2024-06-27 12 1 48 55 10.51747/agrotechbiz.v12i1.1979 SALURAN PEMASARAN BUNGA MAWAR (Rosa hybrida) ROYAL FLORIST KECAMATAN BUMIAJI KOTA BATU https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1980 <p>Kegiatan pemasaran merupakan hal penting bagi perusahaan dimana hal ini mencakup kegiatan distribusi yang tepat. Penelitian ini &nbsp;bertempat di Royal Florist yang terletak di, Jalan Rusman Gg losmen Pendowo Rt 2 Rw 3 Punten, Kecamatan Bumiaji, Kota Batu, Profinsi Jawa Timur. Tujuan yang hendak dicapai dalam penelitian ini adalah Untuk mengetahui bagaimana saluran pemasaran Bunga Mawar yang digunakan oleh Royal Florist dalam mendistribusikan produknya pada konsumen akhir&nbsp;agar dapat menjadi&nbsp;bahan masukan dalam menentukan saluran distribusi yang tepat bagi Royal Florist. Saluran Pemasaran yang digunakan pada Royal Florist adalah bentuk saluran pemasaran langsung dan tidak langsung. Adapun data yang digunakan adalah data primer dan data sekunder serta dianalisis dengan menggunakan analisis deskriptif kualitatif . Kesimpulan dari penelitian ini adalah &nbsp;\Royal Florist menggunakan empat jenis saluran pemasaran untuk mendistribusikan Bunga Mawar. Jenis saluran pemasaran satu produsen – konsumen, saluran pemasaran dua produsen – pengecer – konsumen, saluran pemasaran tiga produsen – pedagang besar – pengecer – konsumen, saluran pemsaran empat produsen – agen – pedagang besar – pengecer – konsumen. Dari empat saluran pemasaran tersebut, Royal Florist lebih sering menggunakan saluran pemasaran 1 dan 3 karena mengeluarkan biaya yang lebih sedikit dan sesuai dengan kebutuhan.</p> <p>&nbsp;</p> <p>Kata Kunci : Saluran Pemasaran, Bunga Mawar</p> Rangga Armaya Novita Lidyana ##submission.copyrightStatement## 2024-06-27 2024-06-27 12 1 56 62 10.51747/agrotechbiz.v12i1.1980 ANALISIS NILAI TAMBAH AGROINDUSTRI TAPE SINGKONG (Study Kasus : DESA KENDURUAN, KECAMATAN SUKOREJO, KABUPATEN PASURUAN) https://ejournal.upm.ac.id/index.php/agrotechbiz/article/view/1984 <p><em>Cassava is the main source of carbohydrates for the majority of the Indonesian population. increasing</em><em>&nbsp;</em><em>demand for processed cassava foods. However, the high demand for cassava is not balanced with the</em><em>&nbsp;</em><em>increase in production. This research aims to determine the income level of the tape agroindustry and the</em><em>&nbsp;</em><em>added value of the tape agroindustry. This research uses quantitative methods with a descriptive analysis</em><em>&nbsp;</em><em>approach and sampling using purposive sampling among tape craftsmen in Kenduruan village, Sukorejo</em><em>&nbsp;</em><em>subdistrict, Pasuruan district. Data obtained from observations is that there are 560 cassava cassava tape</em><em>&nbsp;</em><em>per production, the total depreciation cost on fixed costs is Rp. 20,800 and total variable costs Rp.</em><em>&nbsp;</em><em>3,185,000. The research results show that the profit obtained from Mr. Hasan Basri's cassava tape</em><em>&nbsp;</em><em>production activities is IDR. 3,920,000 from the added value of 70% and the production of cassava tape at</em><em>&nbsp;</em><em>Mr.</em><em>&nbsp;</em><em>Hasan</em><em>&nbsp;</em><em>Basri</em><em>&nbsp;</em><em>is</em><em>&nbsp;</em><em>Rp.</em><em>&nbsp;</em><em>758</em><em>&nbsp;</em><em>per</em><em>&nbsp;</em><em>one</em><em>&nbsp;</em><em>kilogram</em><em>&nbsp;</em><em>of</em><em>&nbsp;</em><em>raw</em><em>&nbsp;</em><em>material</em><em>&nbsp;</em><em>from</em><em>&nbsp;</em><em>the</em><em>&nbsp;</em><em>added</em><em>&nbsp;</em><em>value</em><em>&nbsp;</em><em>received</em><em>&nbsp;</em><em>by</em><em>&nbsp;</em><em>the</em><em>&nbsp;</em><em>craftsmen</em></p> <p><strong><em>Keywords:</em></strong><em>.</em><em>&nbsp;</em><strong><em>Cassava</em></strong><strong><em>&nbsp;</em></strong><strong><em>Tape, Agroindustry,</em></strong><strong><em>&nbsp;</em></strong><strong><em>Income,</em></strong><strong><em>&nbsp;</em></strong><strong><em>Added</em></strong><strong><em>&nbsp;</em></strong><strong><em>Value.</em></strong></p> Siti Rohila Idah Lumhatul Fuad,SP ,.M.AGR ##submission.copyrightStatement## 2024-07-02 2024-07-02 12 1 63 71 10.51747/agrotechbiz.v12i1.1984