Pengaruh Bauran Promosi Terhadap Volume Penjualan

(Studi Pada UMKM “Kedai Hijau Coco” Pasuruan)

  • Khamdan Suriyok Sekolah Tinggi Ilmu Ekonomi Yadika Bangil
DOI: https://doi.org/10.51747/ecobuss.v8i2.626

Abstract

The purpose of this study was to determine the effect of the promotion mix on sale and to determine the variables which have a dominant effect on sale. The data analysis technique used in this research is descriptive analysis, correlation analysis, and regression analysis. The test result show that the promotion mix variable, namely advertising (X1), has a partially significant effect on sale (Y) as well as a variable that has a dominant effect on sales. And the result of partial regression testing show that the promotion mix variable, namely sale promotion (X2), has a partially insignificant effect on sale.

Published
2020-09-30
How to Cite
Suriyok, K. (2020). Pengaruh Bauran Promosi Terhadap Volume Penjualan. Jurnal Ilmiah Ecobuss, 8(2), 68-74. https://doi.org/10.51747/ecobuss.v8i2.626
Issue
Vol 8 No 2 (2020): Jurnal Ilmiah Ecobuss
Section
Articles

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.