@article{Tumini_Hendra_Ranjanis_2021, title={Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian}, volume={9}, url={https://ejournal.upm.ac.id/index.php/ecobuss/article/view/842}, DOI={10.51747/ecobuss.v9i2.842}, number={2}, journal={Jurnal Ilmiah Ecobuss}, author={Tumini, Tumini and Hendra, Joni and Ranjanis, Sentris}, year={2021}, month={Sep.}, pages={87-94}