Jurnal Ilmiah Ecobuss

Pengaruh Customer Experience & Customer Trust Terhadap Repurchase Intention Di KKV Makassar Dengan Impulsive Buying Sebagai Mediator

2024-10-04T13:57:20+00:00

This research aims to investigate the influence of customer experience and customer trust on repurchase intention through impulsive buying as an intervening variable in KKV customers. The population used in this study consisted of KKV customers in Makassar City. Data were collected through the distribution of questionnaires in Google Form. The sampling technique used was non-probability with convenience sampling. The sample used consisted of 79 respondents. The data analyzed using SPSS statistical software version 23 then were processed and analyzed through descriptive statistical tests, validity tests, reliability tests, classical assumption tests, linear regression tests, and moderator variable tests. This study indicate that customer experience has a positive and significant effect on impulsive buying, customer trust does not have a significant effect on impulsive buying, customer experience does not have a significant effect on repurchase intention, customer trust has a positive and significant effect on repurchase intention, impulsive buying has a positive and significant effect on repurchase intention, impulsive buying has a positive and significant effect as a intervening variable of customer experience on repurchase intention, and impulsive buying does not have a significant effect as a intervening variable of customer trust on repurchase intention.

Pengaruh Pelayanan Prima dan Harga Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan Pada UD. Probo Sakti Kota Probolinggo

2024-10-04T13:59:29+00:00

The purpose of this research is to determine the effect of excellent service and price on customer satisfaction in forming customer loyalty at UD. Probo Sakti, Probolinggo City. This study had 71 respondents as samples. The sampling technique used in this research is a non-probability sampling technique using a purposive sampling technique. Testing was carried out using the SmartPLS 3.2.9 application, which consists of two evaluation models, namely measurement model evaluation (outer model) and structural model evaluation (Inner Model).The research results show that: 1) Excellent service has no effect and is not significant on UD. Probo Sakti customer satisfaction; 2) Price has a positive and significant effect on UD. Probo Sakti customer satisfaction; 3) Customer satisfaction has a positive and significant effect on UD Probo Sakti customer loyalty; 4) Excellent service has a positive effect on UD. Probo Sakti customer loyalty; 5) Price has a positive and significant effect on UD Probo Sakti customer loyalty; 6) Excellent service has no and no significant effect on customer loyalty through UD Probo Sakti customer satisfaction; 7) Price has a positive and significant effect on customer loyalty through UD Probo Sakti customer satisfaction.

Pengaruh Gaya Kepemimpinan, Motivasi, dan Budaya Organisasi Terhadap Kinerja Karyawan Mata Hati Coffee Shop

2024-10-04T14:02:36+00:00

The purpose of this study was to determine the effect of leadership style, motivation, and organizational culture on employee performance at Mata Hati Coffee Shop. The population used is all employees totaling 52 people spread across three (3) branches of Mata Hati Coffee Shop. The sampling technique uses a type of non-probability sampling, namely saturated samples. The research method uses quantitative research methods. The results of this study found that there is a positive and significant influence between leadership style on the performance of Mata Hati Coffee Shop employees partially. there is a positive and significant influence between motivation on the performance of Mata Hati Coffee Shop employees partially. there is a positive and significant influence between organizational culture on the performance of Mata Hati Coffee Shop employees partially. There is an influence between leadership style, motivation, and organizational culture on the performance of Mata Hati Coffee Shop employees simultaneously

Pengaruh Sapta Pesona, Citra Destinasi dan Promosi terhadap Niat Berkunjung Kembali pada Wisata BeeJay Bakau Resort Kota Probolinggo

2024-10-04T14:04:10+00:00

ABSTRACT

This study aims to determine the effect of sapta pesona, destinatioin image and promotion partially and simultaneously on the intention to visit again on BeeJay Bakau Resort tourism in Probolinggo City. The research method used is quantitative with the independent variables of sapta pesona, destination image, promotion and the dependent variable is the intention to visit again. The population of this study were tourists who treveled to BeeJay Bakau Resortr Probolinggo City. The sampling technique was carried out on 120 respondents and the sampling technique used incidental sampling. The analysis stage begins with a validity test reliability test, classical assumption test, multiple linear regression anylis, determination coefficient test and hypothesis testing using SPSS version 26. The results showed that sapta pesona and destination image partially influenced the intention to visit again, while promotion had no partial effect in the intention to visit again, and there was a simultaneous influence between sapta pesona, destination image and promotion on the intention to visit again on the BeeJay Bakau Resort tour Probolinggoo City.

Keywords : Sapta Pesona, Destination Image, Promotion, Revisit Intention

Pengaruh Media Sosial Instagram Dan Suasana Cafe (Store Atmosphere) Terhadap Minat Beli (Studi Kasus Coffee Shop Acc Tulungagung)

2024-10-04T14:08:08+00:00

This study aims to determine the effect of Instagram social media and cafe atmosphere or store atmosphere on buying interest. The number of samples in this study were 94 respondents with the sampling technique method used was non-probability sampling of purposive sampling type. The test was carried out using the help of the smart PLS 4 application. Which consists of convergent validity test, discriminant validity test, reliability test, determinant coefficient and t test. The results of the study indicate that the results of the t test (partial) Instagram social media and caefe atmosphere (store atmosphere) have a positive and significant effect on buying interest. The results of this study can be used for the development of coffee shop acc Tulungagung in the future.

Keyword: Instagram Social Media, Purchase Interest, Store Atmosphere

Pengaruh Kualitas Pelayanan dan Literasi Keuangan Syari'ah Terhadap Keputusan Pembelian Produk Perbankan Syariah di Bank Syariah Indonesia KCP Probolinggo

2024-08-24T18:44:43+00:00

Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan literasi keuangan syariah tehadap keputusan pembelian produk perbankan syariah di Bank Syariah Indonesia KCP Probolinggo. Dalam penelitian ini menggunakan jenis penelitian kuantitatif dengan variabel Kualitas Pelayanan (X1), Literasi Keuangan Syariah (X2) dan Keputusan Pembelian (Y). Penelitian ini menggunakan sampel sebanyak 100 responden dengan metode probabilty sampling yakni Simple Random Sampling. Metode analisis data yang digunakan meliputi: statistik deskriptif, uji validitas dan reabilitas, uji asumsi klasik, analisis regresi linier berganda, koefisien determinasi (R Square), pengujian hipotesis yang tediri dari uji t dan uji f, dan uji dominan. Hasil penelitian ini menunjukkan variabel X1 diperoleh nilai t hitung ≥ t tabel (6,652 ≥ 1,660) bahwa ada pengaruh signifikan variabel kualitas pelayanan (X1) secara parsial terhadap keputusan pembelian (Y). Variabel X2 diperoleh nilai t hitung ≥ t tabel (2,931 ≥ 1,660) bahwa ada pengaruh signifikan variabel literasi keuangan syariah (X2) terhadap keputusan pembelian (Y). nilai koefisien beta kulitas pelayanan (X1) 0,563 dan literasi keuangan syariah (X2) 0,248 jadi variabel kualitas pelayana merupakan variabel berpengaruh dominan tehadap keputusan pembelian
Kata kunci: Kualitas Pelayanan, Literasi Keuangan Syariah, Keputusan Pembelian

Analisis Pengaruh Motivasi Kerja Dan Kedisiplinan terhadap Kinerja Karyawan Bagian Produksi PT. XXX

2024-10-04T14:15:47+00:00

This research aims to analyze the influence of Work Motivation and Discipline, simultaneously and partially on the Performance of Production Department Employees at PT. XXX, and determine which of the work motivation and discipline have the dominant influence on the Performance of Production Department Employees at PT. XXX. This research uses quantitative methods. The population used is employees of the production department of PT. XXX. Sampling used Purposive Sampling Technique with the criteria: employees are permanent employees and are more than 20 years old with more than one year of service. The sample in this study amounted to 46 respondents. The data collection techniques used were questionnaires and interviews. The data analysis technique used is Multiple Linear Regression. From the research that has been carried out, it can be seen that there is a simultaneous influence between the variables Work Motivation (X1) and Deficiency (X2) on performance (Y) as evidenced by the Fcount value of 23,289 with a significance level of 0.000. Partially, work motivation (X1) and dedication (X2) also influence performance (Y), as evidenced by the t-count value of the work motivation variable of 2,441 with a significance level of 0.000 and the t-count value of the discipline variable of 2,215 with a significance level of 0.000. The Work Motivation variable (X1) has a dominant influence on employee performance (Y) as evidenced by the Standardized Coefficients Beta value of the Work Motivation variable (X1) of 0.261 which is greater than the Discipline variable (X2) of 0.151.

Pengaruh Rasio Keuangan Terhadap Pertumbuhan Laba Perusahaan Perbankan yang Terdaftar di BEI Tahun 2020-2022

2024-08-24T18:50:15+00:00

The purpose of this research is to determine the financial ratio of profit growth in banking companies listed on the Indonesia Stock Exchange in 2020-2022. This research has 22 banks as samples. The sampling technique used in this research is a non-probability sampling technique using a purposive sampling technique. Testing was carried out using the Statistical Package For Social Science (SPSS) 26 application, which consists of classical assumption tests, multiple regression analysis, coefficient of determination and hypothesis testing. The research results show that: 1) Current Ratio has a partially significant effect on the Profit Growth variable; 2) Debt to Equity Ratio does not have a partially significant effect on the Profit Growth variable; 3) Average Collection Period does not have a partially significant effect on the Profit Growth variable; 4) Net Profit Margin has a partially significant effect on the Profit Growth variable; 5) Price Earning Ratio has a partially significant effect on the Profit Growth variable.

Keyword: Financial Ratios and Profit Growth

Does Content Marketing on TikTok Impacts Female Gen Z’s Engagement?

2024-10-04T13:39:33+00:00

This research examines the interactions between ads and young female TikTok users. Like social media platforms, content marketing has become very popular, encompassing the creation and dissemination of valuable, relevant, and consistent information over time. This revolutionary approach by TikTok to marketing allows marketers to interact with younger audiences via interactive content marketing. Specifically, this study uses a quantitative methodological framework in surveying 256 Generation Z females on TikTok about their content marketing consumption patterns and engagement. The research employs SEM using SmartPLS to explore the relationships between content marketing and customer engagement. The study findings are expected to demonstrate how well-focused content strategies can foster stronger ties leading to higher rates of brand involvement among female Generation Z TikTok users. According to this prediction, TikTok's content marketing significantly positively affects consumer engagement for female Gen Z users.

Comparative Analysis of Bank Health Levels Using the RGEC Method at PT. Bank Mandiri Tbk and PT Bank Central Asia Tbk Year 2018 - 2020

2024-10-04T14:19:43+00:00

This research aims to determine the level of bank health at PT Bank Mandiri (Persero) Tbk compared to PT Bank Central Asia Tbk using the RGEC (Risk profile, Good Corporate Governance, Earnings, Capital) method for 2018-2020. This type of research uses quantitative descriptive research. The variables used by researchers are RGEC and Bank Health. The research subject is PT. Bank Mandiri (Persero) Tbk and PT. Bank Central Asia Tbk is listed on the Indonesia Stock Exchange (BEI) for 2018-2020. The object of this research is the annual report of the two banks. The data analysis method uses financial report analysis and GCG self-assessment reports for the RGEC method. The research results show that the average composite value for Bank Mandiri is 91% while BCA is 96.67%, meaning that in the RGEC analysis for assessment based on ratios (NPL, LDR, Self Assessment GCG, ROA, NIM, CAR) BCA bank has a higher level of health compared to Mandiri banks.

Keywords: Bank Health, Composite Value, RGEC