Jurnal Ilmiah Ecobuss

Pengaruh Word of Mouth, Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Pada E-commerce Tokopedia

2024-02-10T08:09:12+00:00

The research has been done with the purpose of knowing the influence of word of mouth, lifestyle and brand image towards purchase decision on e-commerce Tokopedia partially and simultaneously. The sample was amounted 100 respondents using purposive sampling method, in which the datas was being collected by spreading questionnaire. The testing has been done by using SPSS version 29 application, consists of data quality test, classic assumption test, influence test and hypothesis test. The method that applied in this research was using multiple linear regression method. The result of the research showed that variable word of mouth, lifestyle and brand image partially and simultaneously influence positively and significantly towards purchase decision on e-commerce Tokopedia.

Pengaruh Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Market Place Shopee

2024-02-10T08:07:24+00:00

This study aims to quantitatively describe the effect of Online Customer Review on Online Purchasing Decisions through the Shopee Marketplace Guru Pondok Modern Darul Hikmah Tulungagung. The method used in this research is a quantitative descriptive approach method. The population in this study were Pondok Modern Darul Hikmah teachers totalling 240 teachers with a sample size of 72 respondents. The data collection technique in this study used a questionnaire method, the data analysis technique of this study used simple Linear Regression, Hypothesis Test t test and Coefficient of Determination with the help of the SPSS 21.0 for Windows programme. The results of this study indicate that Online Customer Review has a positive and significant effect on Online Purchasing Decisions with a tcount> table value of 2.611> 1.664, The coefficient of determination shows that Online Customer Review is 72.8% while the remaining 27.2% is influenced by other variables.

Pengaruh Citra merek, Brand Awarenness dan Kepercayaan Merek Terhadap Loyalitas merek pada Pengguna E-Commerce

2024-03-14T02:21:26+00:00

This study aims to determine the efect of brand image, brand awareness, brand trust and brand loyalty of E-Commerce costumers. This study used 35 sample respondents using a simple random sampling technique, namely a saturated sampling technique. Testing was carried out using the SPSS ver 23 application which consists of Data Quality Test, Classical Assumptions, Multiple Liner Analysis, Determinant Coefficients and Hypothesis testing. The results of the research show that the results of the t test (partial) show that there is a positive and significant influence of the variables Brand Image, Brand Awareness, and Brand Trust on Brand Loyalty. Of the three research variables, the dominant influence is the Brand Image variable because it has the largest beta coefficient value than the Brand Awareness and Brand Trust variables. The results of this research can be used to develop all e-commerce in the upcoming

Keyword : Brand Image, Brand Awareness, Brand Trust And Brand Loyalty

Penerapan Strategi Segmenting, Targeting, Positioning Dalam Meningkatkan Nilai Kualitas Produk Tabungan Prima iB Bank Tabungan Negara Syariah Kcps Probolinggo

2024-03-12T04:03:05+00:00

Abstrak:

This research aims to find out how segmenting, targeting and positioning (STP) strategies are implemented in a company. This method uses qualitative methods in collecting primary data and secondary data. Primary data was obtained using data collection techniques through interviews (In-depth interviews), focus group discussions. Meanwhile, secondary data was obtained such as books, notes and theses, scientific journals relating to the research focus. The results of this research show that bank BTN Syariah Kcps Probolinggo implements the STP strategy to improve the quality of the Prima iB Savings product. Product quality value is measured in terms of performance, features, reliability, aesthetics, applicability, durability, maintenance and perceived quality especially by using the STP strategy to reach the wider community more easily. This research is also equipped with the obstacles and solutions to solving existing problems at the Prima iB Bank BTN Syariah Kcps Probolinggo Savings company.

Keywords ; STP Strategy, Product Quality, Prima iB Savings.

Strategi Pengembangan Pemasaran Produk Hortikultura pada PT Sumber Alam Jaya Perkasa

2024-03-12T04:13:11+00:00

This study aims to determine the application and alternative marketing strategies for horticultural products so that the company can increase sales. The method used in this research uses desciptive analysis with a quantitative approach. The data collection technique used a questionnaire method with a sample of 22 respondents. In addition, there is additional supporting data from books and other sources related to the research. The data obtained was then analyzed using the SWOT analysis method to determine the strengths, weaknesses, opportunities, and threats of the company’s marketing strategy. The results of the study as shown in the Cartesian diagram that the company is in quadrant I which supports an aggressive growth strategy (Growth Oriented Strategy) which is a very favorable situation because it has strengths and can take advantage of existing opportunities.

Pengaruh Kualitas Pelayanan (O-Ranger Mobile), Ketepatan Waktu, Tarif Pengiriman Terhadap Kepuasan Pelanggan

2024-03-12T04:23:41+00:00

This research aims to determine several factors that influence customer satisfaction which consists of the following variables: quality of administration (O-ranger mobile), ideality, synchronization and level of delivery rates on consumer satisfaction within the Kraksaan Post Office. The approach to this research uses a quantitative descriptive method, for the data sample in this research using purposive sampling data collection, namely by distributing questionnaires to customers of the Kraksaan branch post office. The results of research on Service Quality (O-ranger Mobile), timeliness of goods delivery, and goods delivery rates have a partial and simultaneous effect on customer satisfaction. However, there are two variables that have a significant effect in this research and one variable has no partial effect on Customer Satisfaction.

Pengaruh Kepemilikan Institusional dan Profitabilitas terhadap Audit Delay

2024-03-12T04:30:05+00:00

This research aims to determine the negative influence between institutional ownership and profitability on audit delays in technology companies listed on the Indonesian stock exchange in 2020-2022. So that the delivery of company financial reports will no longer occur delays or delays. The research has a population of 44 technology companies listed on the Indonesian Stock Exchange in 2020-2022 with a total sample of 21 companies obtained from the purposive sampling method then multiplied by 3 periods to become 63 samples of technology companies that will be analyzed. The research method uses quantitative with a causal associative explanation level with SEM-PLS data analysis using Smart PLS 3.0 software. The results of this research are that the institutional ownership variable has no influence on audit delay in technology companies listed on the Indonesian Stock Exchange in 2020-2022. Meanwhile, the profitability variable has a negative influence on audit delay in technology companies listed on the Indonesian Stock Exchange in 2020-2022.

Inovasi Digital Marketing UMKM oleh Dinas Koperasi, Usaha Mikro, Perdagangan dan Perindustrian Kabupaten Probolinggo

2024-03-12T04:36:03+00:00

Through the use of technology and digitalization, the Probolinggo Regency government created an application innovation in the form of e-commerce called the Integrated MSME Development Management System (SIMADU), with the aim of helping market MSME products and expanding the marketing reach of Probolinggo Regency MSMEs through digital marketing. The research method used is a qualitative descriptive approach with case studies. Data was collected through interviews, observation and documentation. The research results show that implementing innovations such as SIMADU can help accelerate economic recovery, increase the competitiveness of MSMEs in facing competition and improve the economy of MSMEs in Probolinggo Regency. Although in terms of function performance, features and application servers still need evaluation.

Pengaruh Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Perusahaan Shopee

2024-03-12T03:56:47+00:00

This study aims to determine the effect of Product Quality on Consumer Loyalty through Consumer Satisfaction. This study uses primary data whose data collection uses a questionnaire. In this study, researchers used the Research Instrument Test (Validity Test, Reliability Test), SEM PLS, Model Accuracy Test (R-Square, Hypothesis Test) with the help of SMART PLS 4. The population in this study were all STIE Malangkucecwara Management Department students totaling 100. The results of the research obtained using the t test show that Product Quality has a significant positive effect on Customer Satisfaction with a result of 0.000, Product Quality has no significant positive effect on Customer Loyalty with a result of 0.070, and Customer Satisfaction has a significant positive effect on Customer Loyalty with a result of 0.000.

Keywords: Product Quality, Consumer Loyalty, Consumer Satisfaction.