https://ejournal.upm.ac.id/index.php/ecobuss/issue/feed Jurnal Ilmiah Ecobuss 2021-09-30T13:51:10+00:00 Mutinda Teguh Widayanto mutindateguh@upm.ac.id Open Journal Systems <p>Jurnal Ilmiah Ilmu Ekonomi dan Bisnis</p> https://ejournal.upm.ac.id/index.php/ecobuss/article/view/812 Pengaruh EPS, PER, dan DER Terhadap Harga Saham Pada Perusahaan Rokok yang Terdaftar di Bursa Efek Indonesia 2021-09-19T08:53:35+00:00 Seger Priantono segerpriantono@upm.ac.id Elok Dwi Vidiyastutik segerpriantono@um.ac.id Yuliati Yuliati segerpriantono@um.ac.id <p><strong><em>Abstract</em></strong></p> <p>&nbsp;</p> <p>This research was conducted on 4 cigarette companies listed on the Indonesia Stock Exchange with financial statements in 2013 - 2017 with the aim to determine the influence of Earning Per Share (EPS), Price Earning Ratio (PER) and Debt to Equity Ratio (DER) simultaneously and partially on the share price of Cigarette Companies listed in IDX in 2013 – 2017. This type of research uses causal research. Data is collected by documentation, data analysis methods in the form of multiple linear regression analysis. The results showed that there was a significant influence of EPS, PER and DER simultaneously on the share price, there was a significant influence of EPS partially on the share price, while the variables PER and DER partially had no significant effect on the share price of cigarette companies listed on the Indonesia Stock Exchange (IDX) year 2013 – 2017. Variable EPS that has a dominant effect on the share price with the value of Standardized Coefficients Beta = 0.870.</p> <p>&nbsp;<strong>Keyword</strong>: EPS, PER, DER, Share Price.</p> 2021-09-19T08:32:03+00:00 ##submission.copyrightStatement## https://ejournal.upm.ac.id/index.php/ecobuss/article/view/811 Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Petani Padi Di Kabupaten Lamongan 2021-09-19T09:16:26+00:00 Fajar Annas annasfajar76@gmail.com Sri Muljaningsih annasfajar76@gmail.com Kiky Asmara annasfajar76@gmail.com <p>Income is a very important thing in determining the profit or loss is obtained by making a comparison between the income and expenses incurred on the income. One of the main economic indicator to measure the economic capacity of the community is the level of community income. The development of agriculture in Indonesia when viewed from the period of experincing ups and downs, when viewed farmers income is currently a very serious problem because the income earned by farmers is always changing caused by various factors. This study uses a quantitative descriptive approach. The data sources for this research are observations, interviews, literature studies, data&nbsp; collection&nbsp; (questionnaires) and Statistics of Laamongan Regency. The results showed that the variables of land area simultaneously through production, production cost and selling price had a significant and positive effect on farmers income. And partially land area through production results, production cost and selling prices&nbsp; have a significant and positive effect on farmers income in the village of Bakalrejo Sugio sub District Lamongan District.</p> 2021-09-19T00:00:00+00:00 ##submission.copyrightStatement## https://ejournal.upm.ac.id/index.php/ecobuss/article/view/838 Analisis Dampak Rasio Profitabilitas dan Rasio Solvabilitas terhadap Harga Saham pada Sub Sektor Jasa Asuransi 2021-09-19T09:20:12+00:00 Umi Rahma Dhany umirahma@gmail.com Muhammad Rizki Yusuf umirahma@gmail.com Joni Hendra umirahma@gmail.com <p>This study has several objectives, namely to determine the simultaneous, partial and dominant influence between the variables of return on assets (ROA), return on equity (ROE), and debt to equity ratio (DER) on stock prices in insurance service sub-sector companies that listed on the Indonesia Stock Exchange. This type of research is associative quantitative research and data collection methods using documentation studies and literature studies. The sampling technique used purposive sampling by taking a sample of 5 years with 10 companies. The results showed that the independent variables had a simultaneous effect on profitability. The t-test shows that the ROA variable has a partial effect on Stock Prices and the ROE variable &nbsp;has a partial effect on Stock Prices and also the DER variable has a partial effect on Stock Prices.</p> 2021-09-19T09:18:44+00:00 ##submission.copyrightStatement## https://ejournal.upm.ac.id/index.php/ecobuss/article/view/822 Pengaruh Produk dan Iklan Terhadap Keputusan Pembelian Yamaha Jupiter MX 2021-09-19T09:29:18+00:00 River Diego Mardjiono riverdiego@gmail.com <p><em>The purpose of this study was to determine the simultaneous and partial influence of products and advertisements and the most dominant variables on the purchase decision of Yamaha Jupiter MX motorcycles. The type of research used is explanatory research.</em> <em>The population is JMC Community (Jupiter MX Club) Surabaya as many as 56 people who know the Jupiter MX ad version of 'Bridge Collapse'.&nbsp; Saturated sampling technique is the entire population. The analysis technique used is multiple regressions with significant tests of F and t.</em> <em>The results of the analysis showed that products and advertisements simultaneously had a significant effect on purchasing decisions.&nbsp; While the results of the analysis partially, it was concluded that: (1) The product has a significant effect on purchasing decisions. (2) Advertising has a significant effect on purchasing decisions. Product variables have a dominant effect on purchasing decisions.&nbsp; Based on the findings of this study, Yamaha manufacturers should still pay attention to product variables and advertising because it is proven to have a large influence on consumer purchasing decisions. As per the lowest score, then the quality of Jupiter MX products needs to be improved.</em></p> <p>&nbsp;<strong><em>Keyword</em></strong><em>: </em><em>Product, Advertisement, Buying Decision</em><em>.</em></p> 2021-09-19T09:23:18+00:00 ##submission.copyrightStatement## https://ejournal.upm.ac.id/index.php/ecobuss/article/view/842 Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian 2021-09-28T06:46:53+00:00 Tumini Tumini tumini@upm.ac.id Joni Hendra tumini@upm.ac.id Sentris Ranjanis tumini@upm.ac.id <p><em>This research was conducted in the District of Kanigaran, Probolinggo City with the aim to determine the effect of </em><em>Segmenting, Targetting, Posisioning (STP) </em><em>on the purchase decision of automatic motorcycles in the District of Kanigaran, Probolinggo, both simultaneously and partially, and to find out which variable between segmentation, targeting and positioning had the dominant influence on decision to buy an automatic motorcycle.This type of research is quantitative research with causal associative relationships. The variables used consist of independent variables namely</em><em> STP </em><em>and the dependent variable is the purchase decision. The sample used was 9</em><em>7 </em><em>respondents. Data analysis methods used are validity test, reliability test, classic assumption test, multiple regression analysis, F test, t test and dominant</em><em>.</em><em>The results of this study indicate that segmentation, targeting and positioning have a significant effect on purchasing decisions of automatic motorbikes</em><em>.</em><em>,with the results of the hypothesis testing simultaneously which proves that there is a significant simultaneous effect between&nbsp; on the purchase decision of automatic motorcycles in KanigaranSubdistrict, Probolinggo City. </em></p> <p><strong><em>Keywords</em></strong><em>: Segment</em><em>ing</em><em>, Targeting, Positioning, Buying Decision</em></p> 2021-09-28T06:46:52+00:00 ##submission.copyrightStatement## https://ejournal.upm.ac.id/index.php/ecobuss/article/view/784 Strategi Pemasaran Industri Konveksi Menggunakan Analisis “SWOT” 2021-09-28T06:52:42+00:00 Ikhwan Yunus ikhwanyunus04@gmail.com <p>The development of the convection industry in Indonesia is growing rapidly. This is because the convection industry is an industry that is needed by the community in meeting clothing needs. In addition, clothing itself is experiencing changes in trends and functions, namely being used as an identity attribute, so that the convection business is in great demand in Indonesia. This study uses a qualitative descriptive method with a SWOT analysis to take advantage of opportunities by maximizing strengths, reducing weaknesses and avoiding threats. The strength of the convection business is classified as a promising business. Weaknesses are lack of capital to develop a business, less competent employees are employed. The target market opportunities are very wide. The threat of the existence of illegal imported products on the domestic market either directly or indirectly.</p> 2021-09-19T00:00:00+00:00 ##submission.copyrightStatement## https://ejournal.upm.ac.id/index.php/ecobuss/article/view/848 Faktor-Faktor Yang Mempengaruhi Minat Beli Online 2021-09-30T13:51:10+00:00 Dedi Joko Hermawan dedijoko@gmail.com <p><em>This research has objective to see the interest students </em><em>of P</em><em>anca </em><em>M</em><em>arga </em><em>University P</em><em>robolinggo in </em><em>online </em><em>purchas</em><em>ing</em><em> of goods on a platform shopee, Respondents from the results of this research is customers using shopee platform as a medium purchase of goods online. The sampling technique used non-probability sampling by distributing questionnaires and interviews as a method of collecting data in this study. The data analysis method uses classical assumptions, multiple linear regression, F test and T test. The results show that the level of product quality has a significant influence on buying interest, Advertising variables do not have a significant effect on Buying Interest, The customer trust variable does not have a significant effect on buying interest on the shopee platform.</em></p> <p><em>&nbsp;</em><strong><em>Keywords: </em></strong><em>Product Quality, Advertising, Customer Trust, Buying Interest</em></p> 2021-09-30T13:48:12+00:00 ##submission.copyrightStatement##