Jurnal Ilmiah Ecobuss https://ejournal.upm.ac.id/index.php/ecobuss <p>Jurnal Ilmiah Ilmu Ekonomi dan Bisnis</p> Fakultas Ekonomi Universitas Panca Marga en-US Jurnal Ilmiah Ecobuss 2337-9340 Pengaruh Harga, Produk dan Tempat Terhadap Minat Beli Pelanggan https://ejournal.upm.ac.id/index.php/ecobuss/article/view/938 <p><em>The research was conducted with the aim of analyzing and explaining the effect of price, product and place on customer buying interest. The research was conducted at SME Chicken Shilin in Yadika Bangil Village - Pasuruan. Data were collected through observation, document analysis, and distributing questionnaires. The method of data analysis was carried out with a descriptive quantitative method using multiple regression analysis tools with the help of the SPSS program. The results of the study show that first, the variables of price, product and place have a simultaneous effect on customer buying interest. Second, the price variable has a partial effect on customer buying interest. Third, the product variable has a partial effect on customer buying interest. Fourth, the place variable has an effect on customer buying interest, the place variable has the most dominant influence on customer buying interest.</em></p> <p><strong><em>Keywords</em></strong><em> : Price, Product, Promotion, SME </em></p> Muhammad Mashudi Azrullah Khamdan Suriyok ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 1 6 10.51747/ecobuss.v10i1.938 Pengaruh Persepsi dan Kualitas Pelayanan terhadap Kepuasan Pasca Pembelian Pengguna Aplikasi Online Shop https://ejournal.upm.ac.id/index.php/ecobuss/article/view/859 <p><em>This </em><em>study aims to determine the effect of perceptions and service quality on post-purchase satisfaction of online store application users</em><em>,</em> <em>either simultaneously or partially.</em><em> This research is a non-experimental quantitative research. The population in this study were students of Bhinneka PGRI University. The sampling technique uses probability sampling method with simple random sampling with a total sample of 92 students. Data collection techniques using a closed questionnaire method. Data analysis techniques used are simple linear regression, multiple linear regression, t test and F test. The results of this study indicate that there is a positive influence of Perception (X1) on Post-Satisfaction Satisfaction (Y) as evidenced from the tcount (10.897)&gt; ttable (1.987) ) with a significance of 0,000 ˂ 0.050 meaning that there is an influence between Perception on Post-Satisfaction Satisfaction. There is a positive influence on Service Quality (X2) on Post-Satisfaction Satisfaction (Y) as evidenced from the value of tcount (9,303)&gt; ttable (1,987) with a significance of 0,000 ˂ 0.050 meaning that there is an influence between Service Quality on Post-Satisfaction Satisfaction. While the results of the F test show the value of Fcount (68.780)&gt; Ftable (3.10) and a significant level of 0.000 ˂ 0.05</em>.</p> Muhammad Anasrullah Maria Agatha Sri W. H Farida Nurhana ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 7 15 10.51747/ecobuss.v10i1.859 Kepuasan Layanan Kinerja LP2M Universitas XYZ Di Jawa Timur Berbasis Indeks Dan Importance Performance Analysis https://ejournal.upm.ac.id/index.php/ecobuss/article/view/953 <p><em>Evaluation of service performance is something that needs to be done regularly in order to improve its quality. This research is intended to measure the level of satisfaction or expectations of lecturers and users by using ten service elements as measurement items, with a sample of 80 respondents in XyZ University. To meet the feasibility of the instrument, validity and reliability tests were carried out. The analysis technique was quantitative descriptive through the Index and Importance Performance analysis. The results showed that the level of lecturer satisfaction was in the category of good satisfaction with high expectations, several service elements that needed attention and improvement were; elements of funding sources, providing research facilities and community service proportionally according to needs and achieving service promises in accordance with the research and community service strategic plans that have been proclaimed.</em></p> <p>&nbsp;</p> <p><em>Keywords:</em> <em>Survey, Service Performance, User Satisfaction, Service Expectation and Importance Performance Analysis</em></p> Hermanto Hermanto Titik Musriati ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 16 28 10.51747/ecobuss.v10i1.953 Pengaruh Kreasi Dan Inovasi Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Menengah https://ejournal.upm.ac.id/index.php/ecobuss/article/view/935 <p><em>The research was conducted with the aim of analyzing and explaining the effect of creation and innovation on increasing the income of micro, small and medium enterprises. The research was conducted on MSMEs in Rembang Market - Pasuruan. Data were collected through observation, document analysis, and distributing questionnaires. The method of data analysis was carried out with a descriptive quantitative method with analysis using SPSS. The results show that first, the variables have a simultaneous effect on creativity and innovation on entrepreneurship. Second, the creativity variable has a partial effect on entrepreneurship. Third, the innovation variable has a partial effect on entrepreneurship. Fourth, the most influential innovation variable on entrepreneurship</em><em>.</em></p> Ishak Ishak ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 29 34 10.51747/ecobuss.v10i1.935 Faktor-Faktor yang Mempengaruhi Kepuasan Pasien pada Puskesmas Suko Kecamatan Maron Kabupaten Probolinggo https://ejournal.upm.ac.id/index.php/ecobuss/article/view/954 <p><em>Patient satisfaction is the main goal of the puskesmas. The purpose of this study was to examine the effect of both simultaneously and partially the quality of service and trust on patient satisfaction and to examine the dominant between service quality and trust on patient satisfaction. The object of research is at the Suko Public Health Center, Maron District, Probolinggo Regency. The research method uses a descriptive approach causal associative with a sample of 88 respondents, the method of collecting data using a questionnaire with a technique using incidental sampling. The analysis test with the validity test shows that all statement items are valid, namely above 0.205, the reliability test shows reliable results that are above 0.60., the classical assumption test, the normality test, shows the data is normally distributed, the multicollinearity test shows that the independent variable (X) and the dependent variable (Y) are not present. correlation between independent variables or regression models independent of multicollinearity, heteroscedasticity test showed no heteroscedasticity, autocorrelation test showed no autocorrelation. The F test shows that the independent variables have a simultaneous effect on satisfaction (Y) with a value of Fcount &gt; Ftable (37.426 &gt; 3.10) (sig. 0.000 &lt; 0.05). The t test shows that the service quality variable (X1) has a partial effect on satisfaction (Y) with tcount &gt; ttable (2,228&gt;1,663) (sig. 0.000 0.05). And the trust variable (X2) has a partial effect on satisfaction (Y) with a value of tcount ttable (4.032 &gt; 1.663) (sig. 0.000 0.05). Trust has a dominant effect on patient satisfaction.</em></p> Agustina Pujiastuti Yekti Rahajeng Sanol Nur Arifin ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 35 40 10.51747/ecobuss.v10i1.954 Analisis Strategi Untuk Pengembangan Usaha Usaha Mikro Kecil dan Menengah di Gresik Jawa Timur https://ejournal.upm.ac.id/index.php/ecobuss/article/view/919 <p><em>Judging from the business competition in the snack food sector in Gresik, there are a lot of snack businesses that are open, causing intense competition. In addition, there are consumer tastes that are constantly changing and want healthy snacks with good quality and affordable prices so that UD. Nur Rohmah is required to provide something different from other snacks so that consumers can be loyal. The research was conducted with the aim of describing the strategies that have been implemented, to analyze the internal and external environment and to develop alternative business development strategies. The research was conducted at UD. Nur Rohmah Replaces Gresik. Data were collected through observation, document analysis, and interviews using the snowball sampling technique. The data analysis method was carried out using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The results showed that by implementing a market development strategy using SWOT UD. Nur Rohmah has more customers and can open new branches to expand its market share in accordance with his vision.</em></p> <p><strong><em>Keyword</em></strong><em>: MSMEs, Business Environment, SWOT Analysis, Business Development Strategies </em></p> Arif Syaifudin ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 41 46 10.51747/ecobuss.v10i1.919 Implementasi Penyusunan Laporan Keuangan Sesuai PSAK-EMKM Pada IKM GAZAL MAKMUR Kabupaten Probolinggo https://ejournal.upm.ac.id/index.php/ecobuss/article/view/948 <p><em>This research was conducted at IKM GAZAL MAKMUR, Probolinggo Regency. The purpose of this study is to make it easier for owners to prepare financial statements in accordance with financial accounting standards (SAK-EMKM). The type of research used is a qualitative case study approach. The data was taken by using the interview method, and documentation. The problem that occurs in IKM GAZAL MAKMUR is that financial records have been carried out using a simple method. The recording of cash in and cash out is considered to represent the entirety of the financial records carried out. This means that the application is not in accordance with the applicable SAK-EMKM. The limited capacity of human resources in preparing financial reports, which are not in accordance with SAK EMKM, is the main problem from the results of the research conducted. So for going concern business and financial transparency, financial records must be recorded, in accordance with the guidelines in the applicable standards.</em></p> <p><strong><em>Keyword</em></strong><em>: </em>UMKM,<em> Financial Reports, </em>SAK EMKM</p> Dyah Ayu Perwitasari Novita Lidiyana Trivosa Aprilia Novadiani Haidiputri ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 47 52 10.51747/ecobuss.v10i1.948 Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Penerimaan Mahasiswa Baru https://ejournal.upm.ac.id/index.php/ecobuss/article/view/908 <p><em>The research was conducted with the aim of knowing and analyzing marketing strategies in an effort to increase the number of new student admissions. The research was conducted at the Yadika Bangil School of Economics (STIE). Data were collected through observation, document analysis, and interviews. The data analysis technique was carried out using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The results showed that the more programs there were, the more alternatives students had to choose from. In addition, the programs offered will increase student interest in registering. As well as large financial support for promotion and supported by good quality lecturers, various study programs and affordable prices can increase the number of students.</em></p> <p><strong><em>Keyword</em></strong><em>: Increasing Number of Student, Marketing Strategy, SWOT &nbsp;</em></p> Khamdan Suriyok ##submission.copyrightStatement## 2022-03-30 2022-03-30 10 1 53 59 10.51747/ecobuss.v10i1.908