https://ejournal.upm.ac.id/index.php/jumad <p><img src="/public/site/images/jumad/0.FIX-cover_jumad_1_.jpg"></p> Universitas Panca Marga en-US JUMAD : Journal Management, Accounting, & Digital Business 2986-8726 https://ejournal.upm.ac.id/index.php/jumad/article/view/2297 <p>This research was carried out on manufacturing companies listed on the Indonesia Stock Exchange (BEI) in 2019-2023. The main objective of the research is to analyze the impact of inflation and exchange rates, as well as Return on Assets (ROA) on stock prices. This type of research is quantitative, involving independent variables and dependent variables. For sampling, a purposive sampling technique was used. Data collection methods are based on documentation methods based on annual data. The data source is taken from the Indonesian Stock Exchange. The findings show that inflation has a negative impact on stock prices, this is because the company's production costs increase, especially if raw materials or other components depend on prices that are sensitive to changes in inflation. As a result, the company's profit margin has the potential to decline, which in turn affects future profit prospects. The Rupiah exchange rate has a positive influence on stock returns, but the influence is small. while the ROA variable does not affect share prices. Based on these findings, it is hoped that the company will further increase its profitability, encourage an increase in its share price, and provide benefits for the company and its investors.</p> Venny Maulidah Perdani ##submission.copyrightStatement## 2025-01-25 2025-01-25 3 1 1 10 10.51747/jumad.v3i1.2297