LITERASI: Jurnal Ilmiah Kajian Ilmu Humaniora

EXPLORING WOMEN'S LANGUAGE STYLES IN INSTAGRAM CAPTIONS DURING THE PALESTINE-ISRAEL CONFLICT

Daffa Nafisah Zahirah — 2024-07-25

Abstract: This research aims to examine the different language styles used in social media captions, particularly those related to the conflict between Palestine and Israel. Using a qualitative approach and descriptive analysis techniques, the study analyzes fifteen posts from various female Instagram accounts. Data collection involved accessing Instagram via smartphones, searching for relevant posts and hashtags, and capturing screenshots of posts with captions pertaining to the conflict. Martin Joos' (1976) theory on language styles was employed to categorize the data. The findings reveal four types of language styles: frozen style (23.8%), casual style (34.9%), formal style (12.7%), and intimate style (28.6%). The casual style emerged as the most prevalent, while the consultative style was absent, likely due to its common use in oral or direct conversations rather than written captions. This study highlights the predominance of casual language in social media discourse related to sensitive geopolitical issues.

Keywords: Language styles, social media captions, Palestine-Israel conflict, Martin Joos.

IMPOLITENESS IN DIGITAL POLITICAL DISCOURSE: A STUDY OF 'DIRTY VOTE' YOUTUBE COMMENTS

Kevin Permana Putra — 2024-07-25

Impoliteness, which deviates from social norms or respectful communication, is often seen as insulting verbal behavior. In our current era, incivility is a common occurrence in human interaction. A significant observation is the prevalence of impolite comments on social media platforms. This study identifies five forms of impoliteness: bald on record impoliteness, positive impoliteness, negative impoliteness, mimic impoliteness, and withhold impoliteness, using a practical methodology. The research focuses on deliberate instances of rudeness in the YouTube comment section. The objective is to explore imitative impoliteness in comments, along with the strategies leading to these disrespectful remarks. Culpeper’s (1996) theory is applied, concentrating on a single YouTube account, Dirty Vote, which caused controversy in Indonesia in 2024. The study employs a qualitative descriptive method, analyzing data from previously collected information. The comments section of various videos uploaded by Dirty Vote serves as the study's object, providing an in-depth examination of impoliteness.

FLOUTING MAXIMS BY INDONESIAN PRESIDENTIAL CANDIDATES IN THE 2024 PRESIDENTIAL DEBATE

Ananda Adil Imansyah — 2024-07-25

This research specifically examines the non-observance of conversational maxims in the third presidential debate on defense, geopolitics, and international relations. It observes that there are fewer instances where presidential candidates flout the Maxim of Quantity and the Maxim of Relevance compared to the Maxim of Manner. The analysis concludes that Grice’s Cooperative Principle, which emphasizes cooperation in communication, is often contravened by candidates. The findings suggest that presidential candidates are more likely to flout the Maxim of Quantity and the Maxim of Relevance to persuade the audience of their position’s validity, as these maxims relate to their reputation. This study provides insights into political communication during debates and how the public perceives candidates’ strategies. Additionally, the study identifies intentional breaches of conversational maxims by candidates to manipulate public opinion, which can be advantageous for them. This research highlights the variability of communication strategies depending on the audience and circumstances. It has significant implications for understanding the impact of political communication strategies on public opinion and election outcomes.

AN ANALYSIS OF PERLOCUTIONARY SPEECH ACTS USED BY THE MAIN CHARACTER ON WISH DRAGON MOVIE

Asroful Anam — 2024-07-27

This research analyzes the perlocutionary speech acts used by the main character in the film Wish Dragon. This research uses the pragmatic theory of perlocutionary speech acts. The method used in this research is the qualitative description analysis method from Sudaryanto's theory, while to search or collect data and analyze this research data using George Yule's theory. The results found show that the data found in this research are 13 types which are included in perlocutionary from the 83 data found in the wish dragon film. 2 data were used to criticize, 10 data were used to greeting, 5 data were persuade, 9 data were used to thank you, 13 data were used to scoffed, 5 data were used to say goodbye, 4 data were blame, 13 data were apologize, 2 data were complain, 5 data were rejection. , praise shows 9 data, satirize shows 3 data, and angry shows 3 data.

SEMIOLOGY OF FOLK TALES OF VILLAGES IN SIDOARJO AS THE SPIRIT OF CULTURAL EDUCATION FOR THE INDONESIAN GENERATION

Joko Susilo — 2024-07-27

Folklore from villages in Sidoarjo has the potential to become a rich object of cultural knowledge. The villages in Sidoarjo have various origin stories. These stories are related to past events, from the Kahuripan period, Majapahit, the arrival of Islam, to the colonial period. Many of the origin stories of villages or hamlets in Sidoarjo are still raw and have not been explored for their meaning, nor have they been explored to become serious cultural objects, to strengthen Sidoarjo's cultural identity, to become cultural knowledge for generations, or to become objects of creating works of art. This research work gradually collects the origin stories of the villages in Sidoarjo and interprets the content of the stories contained therein. The theory and method of Roland Barthes's semiology are used as a means of meaning. In this session, 4 (four) villages that had story relationships were studied, those are: Candi Village, Entalsewu Village, Tangkil Village, and Sumput Village. The stories of the origins of the four villages contain symbols of human life behavior that strive to build an independent society, set an example of independence, and awaken a sense of love for the motherland.

MEANING OF SIGN IN IPHONE 15 PRO (ON WITH THE SHOW) ADVERTISEMENT: ROLAND BARTHES APPROACH

Nabila Farah Abidah — 2024-07-31

This study investigates the meaning of the symbols displayed in the iPhone 15 Pro "On with the Show" advertisement on YouTube released by electronics company Apple Inc. in 2023. Apple's iPhone is considered a highly anticipated flagship product and has a strong appeal among global consumers. The focus of this research is to analyze the ad using Roland Barthes' semiotic theory, which includes the concepts of denotation, connotation, and myth. This research uses a descriptive qualitative approach using Roland Barthes' semiotic theory as the analytical framework. Data was collected through direct observation of the iPhone 15 Pro "On with the Show" advertising video as well as document analysis related to Apple Inc's marketing strategy. This method allowed the researcher to explore the symbols used in the ad and analyze the implied meaning from the perspective of semiotic theory. The analysis in this study identified several symbols that appear in the commercial, such as an angry white director with an ethnically diverse film crew, a car that explodes in a remote location, a woman driving with an alien creature, and the statement "There's no camera like Pro" with the Apple logo. Each symbol is analyzed to understand how they represent power, the challenges of action filmmaking, advanced technology, gender representation, and the image of quality associated with the iPhone 15 Pro. The findings from this study provide insights into how Apple constructs meaning and identity through its advertising, as well as how these symbols influence our perception and understanding of the product and popular culture more broadly.

A LEXICAL COHESION ANALYSIS USED IN JOKO WIDODO’S SPEECH “PELUNCURAN INDONESIA EMAS 2045”

Rofiah Ulil Maftuha — 2024-08-15

This study analyzes the types of lexical cohesion in Joko Widodo’s speech. The research has two main objectives: first, to describe the types of lexical cohesion in Joko Widodo’s speech “Peluncuran Indonesia Emas 2045”. The second, is to describe the functions of lexical cohesion in the same speech. The method used in this research is descriptive qualitative. This method is employed to describe the analysis and findings, which focus on analyzing types of lexical cohesion such as repetition, synonymy, superordinate, general words, and collocation. The data classification and analysis are conducted based on the theory of lexical cohesion proposed by Halliday and Hasan (1976), who classify lexical cohesion into two main groups: reiteration and collocation. The result of the analysis shows that 63 data contained repetition (87,5%), 3 data contained synonymy (4,2%), 2 data contained superordinate (2,8%), 4 data contained collocation (5,6%), and no general words were found in this data. After analyzing the results, repetition was identified as the most dominant type of lexical cohesion, accounting for 87.5% of the instances. However, one type of lexical cohesion, namely general words, was not found in the speech text.