IMPOLITENESS IN DIGITAL POLITICAL DISCOURSE: A STUDY OF 'DIRTY VOTE' YOUTUBE COMMENTS
Abstract
Impoliteness, which deviates from social norms or respectful communication, is often seen as insulting verbal behavior. In our current era, incivility is a common occurrence in human interaction. A significant observation is the prevalence of impolite comments on social media platforms. This study identifies five forms of impoliteness: bald on record impoliteness, positive impoliteness, negative impoliteness, mimic impoliteness, and withhold impoliteness, using a practical methodology. The research focuses on deliberate instances of rudeness in the YouTube comment section. The objective is to explore imitative impoliteness in comments, along with the strategies leading to these disrespectful remarks. Culpeper’s (1996) theory is applied, concentrating on a single YouTube account, Dirty Vote, which caused controversy in Indonesia in 2024. The study employs a qualitative descriptive method, analyzing data from previously collected information. The comments section of various videos uploaded by Dirty Vote serves as the study's object, providing an in-depth examination of impoliteness.
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Suyono, M., & Andriyanti, E. (2021). Negative politeness strategies in What Would You Do? TV show. Journal of Language and Literature, 21(2), 145-160. https://doi.org/10.24071/joll.v21i2.3430
Benkaddour, C. (2022). Impoliteness and inhorence on two Algerian YouTube channels of cooking. SCIENTIA MORALITAS-International Journal of Multidisciplinary Research, 134-154.
Bodgan, T. (2011). Design qualitative research (2nd ed.).
Bousfield, D. (2011). Impoliteness in interaction. John Benjamins Publishing Company.
Bousfield, D., & Locher, M. A. (Eds.). (2008). Impoliteness in language: Studies on its interplay with power in theory and practice (Vol. 21). Mouton de Gruyter.
Bousfield, D., & Locher, M. A. (Eds.). (2010). Introduction: Impoliteness and power in language. In D. Bousfield & M. A. Locher (Eds.), Politeness research: Retrospect and prospect (pp. 1-24). Mouton de Gruyter.
Braca, A., & Dondio, P. (2023). Developing persuasive systems for marketing: The interplay of persuasion techniques, customer traits and persuasive message design. Italian Journal of Marketing, 2023, 369–412. https://doi.org/10.1007/s43039-023-00077-0
Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage. Cambridge University Press.
Cutting, J., & Fordyce, K. (2021). Pragmatics: A resource book for students (4th ed.). Routledge.
Culpeper, J. (1996). Towards a pragmatics of impoliteness. Journal of Pragmatics, 25(1), 313-336.
Culpeper, J. (2005). Impoliteness and entertainment in the television quiz show The Weakest Link. Journal of Politeness Research. Language, Behaviour, Culture, 1(1), 35-72.
Culpeper, J. (2011). Impoliteness: Using language to cause offence. Cambridge University Press.
Day, E. (2018). Commentary on Jones et al. (2018): An inconvenient truth—complex problems require complex solutions. Addiction, 113(2), 287-288.
Faisol, Y., & Budi, S. (2021). Identify cyberpragmatics analysis of Palestinian conflict news comments on Arab YouTube channel: Negative impoliteness and reconstruction. International Journal of Communication Research, 11(1), 45-55.
Fitriani, W. R., Mulyono, A. B., Hidayanto, A. N., & Munajat, Q. (2020). Reviewer’s communication style in YouTube product-review videos: Does it affect channel loyalty? Heliyon, 6(9), e04880. https://doi.org/10.1016/j.heliyon.2020.e04880
Haim, M., Kümpel, A. S., & Brosius, H. B. (2018). Popularity cues in online media: A review of conceptualizations, operationalizations, and general effects. Studies in Communication | Media, 7(2), 186-207.
Hamuddin, B. (2012). A comparative study of politeness strategies in economic journals. http://studentsrepo.um.edu.my/3989/4/Chapter_3.pdf
Hendrickx, J. (2023). The rise of social journalism: An explorative case study of a youth-oriented Instagram news account. Journalism Practice, 17(8), 1810-1825. https://doi.org/10.1080/17512786.2021.2012500
Kasper, G. (1990). Linguistic politeness: Current research issues. Journal of Pragmatics, 14(2), 193-218. https://doi.org/10.1016/0378-2166(90)90080-W
Khodijah, S., Hayuningtyas, N., & Degaf, A. (2023, September). Politeness in the context of social inequality: A case study of the movie 'Crazy Rich Asians'. In Annual International Conferences on Language, Literature, and Media (Vol. 5, pp. 92-101). Atlantis Press.
Koentjaraningrat. (1993). Metode-metode penelitian masyarakat (3rd ed.). Gramedia.
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook (2nd ed.). SAGE Publications.
Purwati, E. D., Wibowo, D. S., & Soedarto, D. S. (2019). Language impoliteness in the comment section of Baim Wong YouTube channel. Journal of Pragmatics and Discourse Analysis, 5(2), 112-121.
Rahardjo, M. (2020). Metodologi penelitian kualitatif untuk ilmu-ilmu sosial dan humaniora (dari teori ke praktik). Republik Media.
Rettberg, J. W. (2014). Seeing ourselves through technology: How we use selfies, blogs and wearable devices to see and shape ourselves. Palgrave Macmillan. https://doi.org/10.18261/issn0805-9535-2015-03-07
Rogers, R. (2021). Visual media analysis for Instagram and other online platforms. Big Data & Society, 8(1), Article 20539517211022370. https://doi.org/10.1177/20539517211022370
Sidoine Goli, Y., & Yapo, J. (2020). Impact of ecological related innovations enhancing the efficiency of corporate environmental responsibility. American Journal of Industrial and Business Management, 10(1), 1-15.
Simatupang, M. S., & Naibaho, L. (2021, June). Language politeness. In 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) (pp. 166-171). Atlantis Press. https://doi.org/10.2991/assehr.k.210615.033
Suyono, M., & Andriyanti, E. (2021). Negative politeness strategies in What Would You Do? TV show. Journal of Language and Literature, 21(2), 145-160. https://doi.org/10.24071/joll.v21i2.3430
Published
2024-07-25
How to Cite
Putra, K., Widodo, N., Aisyah, A., & Tjahyadi, I. (2024). IMPOLITENESS IN DIGITAL POLITICAL DISCOURSE: A STUDY OF ’DIRTY VOTE’ YOUTUBE COMMENTS. LITERASI: Jurnal Ilmiah Kajian Ilmu Humaniora, 3(1), 16-30. https://doi.org/10.51747/literasi.v3i1.1975
Section
Articles
Copyright (c) 2024 Kevin Permana Putra, Nabilah Putri Widodo, Almas Elmadina Aisyah, Indra Tjahyadi
This work is licensed under a Creative Commons Attribution 4.0 International License.
