Pengaruh Kualitas Produk, Harga, Promosi Dan Distribusi Terhadap Keputusan Pembelian Produk Cicil Emas Pada Bank Syariah Indonesia (BSI) KCP Probolinggo
Abstract
This research was conducted at Bank Syariah Indonesia KCP Probolinggo with the aim determining the influence of Product Quality, Price, Promotion and Distribution on Purchasing Decisions for Cicil Emas products. The type of research used is quantitative research. The population in the object of this reseacrh is Gold installment customers at Bank syariah Indonesia Jl.Soekarno Hatta Ruko Grand Soetta 12C Probolinggo city. The number of samples in this study was 57 respondent from calculations using the slovindormula. Data was collected through questionnaires. In proving or analyzing this, we use validity and reliability tests, classical assumption tests, multipel regression analysis, coefficient of determination (R2) and hypothesis testing. The research results show the Product Quality (X1), Price (X2), Promotion (X3) and Distribution (X4) have a partial and significant effect on Purchasing Decisions (Y)
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